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Our client’s main competitor however would be because compared to the other competition they target the youngest demographic.
However the competitive advantage of is that its membership would be restricted to only college students ensuring that potential partners would be around the same age and familiar environment.
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A target strategy that should look to implement is having a target female to male ratio of 1 or very close to 1.
This presents an opportunity to have an equal chance for both sexes to find a relationship.
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